"Its ok to be a control freak. This cutting-edge cushion applicator allows you to take control and choose the level of color intensity for your lips. Feeling bold or barely there? Its up you! This lightweight lip cream provides the perfect matte color using the latest in cushion technology to deliver the perfect gradient lip or vibrant pop of color. Perfectly portable for on-the-go gorgeousness." - wetnwildbeauty.com
I am always up for a new lip color. I think at this point its a near obsession, and when a lip product is on sale, I have a hard time restraining myself. So naturally, when I saw these new Wet N' Wild Soft Matte Lip Creams, I bought one in every color they offered.
The first thing that came to mind was, "Hm, doesn't that name sound familiar?". And yes, it does for good reasons. One of my favorite lip products is NYX's soft matte lip creams that come in a full range of colors. So the complete copy of the name of the product was a bit strange to me. However, I picked them up and took them home with me, expecting and hoping for the best.
There are only three shades in the range, but I imagine that they may expand on the range at some point. They have one bright pink, purple, and a terracotta peach shade. I paid $2.99 each at Walgreens, making the three $9.
I hadn't looked at any reviews online prior to purchasing, just so I could gauge how I liked them before I read up. Each lip color has a small cushion applicator, which is supposed to help the application be easy and even.
Except, the applicator sucks up all the product before you can even use it. This was my first major problem, because so much of the product is just lost before you can even attempt to apply it. It also doesn't have any sort of edge, which makes defining the edges of a lip difficult.
SO. MUCH. PRODUCT. WASTED! The color also didn't apply evenly, which lead to me needing to use more product, leading to more being sucked up by the sponge. It made me sad sad sad.
The coverage you get with these is patchy at best. I had to use a ton of product just to swatch that much, because of that sponge! They never really dried down on me, leaving a sort of satin looking finish. These aren't kiss proof either.
Overall, I'm pretty disappointed in how this product performed for me. I probably won't reach for these in the morning when I'm getting ready, AND I can't give them to friends to try because of that gross sponge! Cmon Wet N' Wild! Unless you like sheer coverage and don't mind touching up constantly, I'd pass these by.